New Product Development Manager



Job Description:

As CAF’s New Product Development Manager, you’ll bring your advanced problem-solving skills to a dynamic, fast-paced and rapidly growing company. We’re looking for a highly driven individual to provide leadership and direction to the new product development process, overseeing the daily operations of the product development lifecycle and execution of successful product launches. This person will also be responsible for ensuring that all CAF employees are trained on the products while achieving and maintaining established goals. This position will include preparing and completing action plans; implementing productivity, quality, and product standards; resolving problems; completing quality audits; identifying product improvements; and implementing change.

Put simply, CAF is looking for:

“The Tinkerer” – someone who possesses a mechanical (and puzzle-solving) aptitude and the desire to roll up their sleeves to get things done
“The Researcher” – someone who can go toe-to-toe with academic community and be one with the “books”
“The Product (Sales) Evangelist” – this person can construct a better sale story than Sales can present to their customers
“The Product Financial Analyst” – Can assure no dead-ends, rabbit-holes, or misfires

CAF is a rapid growth company that sells outdoor cleaning products B2B to Fortune 500™ direct accounts. Year over year, our sales growth exceeds 20%. CAF takes pride in our unique, down to earth culture with enthusiastic, tireless, tenacious, grounded, yet super-fun employees that are diverse in background and talent. Our culture is customer oriented and sales are key to the growth of our fast-paced company. We believe that customers come first. We have a strong work ethic, are engaged, and committed to ongoing success. CAF recognizes the need for balance between work and family – the expected travel is sporadic and up to 10% with weekends home to spend with family and friends. If you get excited about working where you live, driving change, and being an integral part of a growing organization, then CAF is where you should be!

The New Product Development Manager reports directly to CAF’s Director of Products and Marketing, Riley Tubbs. Riley’s strong sense of dedication is not only to his company, but to every member of his team. Riley’s management style is to build relationships with each member of his team, encourage them to problem solve without fear of failure, improve through goal setting, coaching, and expecting excellence from himself and his team.

Your Core Responsibilities

You’ll manage and participate with the product development team in executing CAF Product Management process, goals and objectives
You’ll be responsible for developing, implementing and executing CAF’s go to market product strategy

What You Will Need to Succeed:

In-depth understanding of CAF products
Strong desire to improve operational excellence on a daily basis
Ability to adapt quickly to constantly changing situations
Ability to learn quickly, multi-task, as well as work independently and in a team environment
Interpersonal and relationship building skills required
Strong organizational, social, written and verbal skills
Strong computer skills (Word, Excel, PPT)
Accuracy and attention to detail
Professional and consistent work habits, strong work ethic, decisiveness, and drive to achieve company goals
Satisfy pre-employment drug screening

You Might Also Have:

Confident, articulate and professional ability to communicate
Ability to work independently and in a team environment
Strong problem-solving skills with the persistence to troubleshoot and execute
Desire to learn and grow in your current role and beyond
Proven problem solving and analytical skills
Process oriented with ability to create, refine and/or implement processes
Undergraduate degree preferred

A Preview of Your Day-to-Day:

Research and Development
Knowledge of product development and lifecycle management process
Experience gathering requirements including business case development, functional product development, and technical expertise
Manage product packaging process and timeline based on production needs
Market Research & Analysis
Research and monitor industry developments
Monitor and analyze branded and competitive activity by utilizing point of purchase data
Monitor sales activity, work with the finance team to analyze results and identify areas of risk and opportunities
Analyzing market data pre and post launch
Develop recommendations based on findings
Help manage the Marketing team’s activities and projects, providing direction for necessary marketing materials and packaging development
Prototyping and UX (User Experience)
Experience in developing and managing products, utilizing consumer usage, attitudes, needs and wants for product development direction
Work with customers to test and gather feedback
Scientific Testing
Experience with primary product development as well as reverse engineering existing products
Work with labs to test prototypes
Product Launch and Support
Build, manage and provide tactical & strategic leadership
Launch new products by having full ownership of product development and operational activities to deliver high quality products to market
Develop core positioning and messaging for the product

If this sounds like the challenge you’ve been looking for, email your resume and cover letter to


Brett Johnson


Phone: (425) 748-8209


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