Manager, Marketing Strategy


CAF Outdoor Cleaning

Job Description:

Manager, Marketing Strategy

Maple Valley, WA | Full-time | Salary

CAF – Who We Are:

CAF is Latin for Citius, Altius, Fortius meaning, Faster, Higher, Stronger – which drives us to always be looking to grow and improve ourselves and each other. We don’t just manufacture sustainable cleaning products – we partner with our customers to deliver consistently clean and customer ready experiences across all locations. CAF believes in the value of clean. Our goal is to produce the most effective, innovative cleaning solutions available and provide the training and execution support to ensure safer and cleaner outdoor experiences.

What you’ll do:

As CAF’s Manager, Marketing Strategy you will bring your creativity to an exciting, dynamic, fast paced and rapidly growing company. We’re looking for an intentional storyteller that is passionate about using the latest marketing trends to accelerate CAF’s expansion into new domestic verticals and global markets. If you have a strong ability to hit the ground running to keep the momentum of CAF going strong, then keep reading; this may be the perfect opportunity for you!

In this exciting role, you will be responsible for developing, implementing and executing strategic marketing plans that cover a broad spectrum of functions and responsibilities which include, but are not limited to company branding, external and internal communication, as well as sales and product support. To do this, you’ll need to manage and create content for social media, newsletters and press releases, maintain our online presence, create marketing literature, coordinate events and tradeshows, develop ad campaigns and more!

What You Will Need to Succeed:

In-depth understanding of the B2B marketing process and best practices
Ability to learn quickly, multi-task, as well as work independently and in a team environment
Bachelor’s degree or equivalent experience
Interpersonal and relationship building skills required
Define and execute the marketing and communication activities according to our marketing plan
Strong organizational, social, written, and verbal skills
Strong computer skills including HTML, Word, Excel, PPT
Accuracy and attention to detail
Professional and consistent work habits, strong work ethic, driven to achieve company goals
Satisfy pre-employment drug testing
Reside within 15 miles from CAF Office (Maple Valley, 98038)

Our Culture:

CAF takes pride in our unique, down to earth culture with enthusiastic, tenacious, grounded, yet super-fun employees that are diverse in background and talent. Our culture is customer-oriented, and sales is key to the growth of our fast-paced company. We believe that customers come first but we also recognize the need for balance between work and family – weekends are for spending time with family and friends. Are you a creative thinker? Do you strive to learn new things? Are you fun to be around and value others input and camaraderie? If you get excited about working where you live, driving change, and being an integral part of a growing organization, then CAF is where you should be!

Reports to:

The Marketing Manager reports directly to CAF’s Director of Products and Marketing, Riley Tubbs. Riley’s strong sense of dedication is not only to his company, but to every member of his team. Riley’s management style is to build relationships with each member of his team, encourage them to problem solve without fear of failure, improve through goal setting, coaching, and expecting excellence from himself and his team.

Fair Pay:

Compensation is designed to attract, motivate, and retain talented employees who drive the company’s success. No two jobs are equal, but all jobs are important – that’s why we tailor an individual compensation plan benchmarked to market data from industry leaders for each person and position, based on several position and market compensable factors.

Perks and Benefits:

What makes a great job even better? Throwing in a few perks! We want to provide our CAF’ers with everything they need to maintain their health and wellbeing. Things like:

Health and Wellness

Medical Insurance
Dental Insurance
Vision Insurance
Long Term Disability
EAP (Employee Assistance Program)
Wellness Reimbursement Program (e.g., gym, golf, activity passes, massage, weight loss, etc.)

Financial Benefits

Simple IRA Retirement Plan
Performance Bonus
Tickets at Work Program

Office Perks

Flexibility in schedule when needed
Company social outings
Free snacks
Educational learning opportunities
Recognition/rewards for anniversaries, birthdays and for going above and beyond

Paid Time Off

PTO/Vacation/Sick Policy
11 Paid Holidays (including Christmas week!)
Maternity/Paternity Leave

Preview of your day-to-day

Company and Product Brand Development Branding
Overall responsibility for brand management and company identity
Building brand awareness and positioning
Develop marketing campaigns from start to finish to promote the company, products or key initiatives
Handling social media, public relation efforts and content marketing
Create promotions and advertising with product managers

Marketing Management
Directing, planning and coordinating marketing efforts
Monitor and report on effectiveness of marketing communications and activities
Develop and manage budgets including expenses, expected return on investment and long-term projections
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

Supporting Sales and Lead Generation
Organizing company conferences, tradeshows & major events
Manage and improve lead generation campaigns, measuring results

Company Branding
Set & maintain image standards and promote consistency
Generate branded collateral such as brochures, business cards, mailers, Christmas cards, etc

Marketing Strategy to create imagery for external communications
Website & eCommerce
Press Releases
Social Media (LinkedIn, Facebook, Twitter)
CAF Blog
Internal messaging – company culture and departmental support
Template creation & management (letter, PPT, business cards, etc)


HR Department




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